This very name brings meaning to many, from those that are wealthy elite who wear the iconic brand on their wrists all around the world, to those that are teams, drivers, and motorsports fans, officials, and enthusiasts. Today, we focus on the latter, as today is the start of the 2010 motorsports season in North America, with the Rolex 24 Hours of Daytona . This race will feature many drivers from many different disciplines of motorsport, and pro am drivers from all walks of life. This is the race that not only tests the physical and mechanical toughness of the machine, but also the physical and mental toughness for the drives who suffer from the limits of darkness, fatigue, weather, mechanical failure, and all other sorts of hurdles that can stop teams from winning the coveted Rolex Oyster Perpetual Daytona watch, leaving them dead in their tracks. In today's edition - this true international race of champions, there's 4 time NASCAR Sprint Cup Champion Jimmie Johnson, 2008 & 2009 Indy Car Series Champions Scott Dixon, Dario Franchitti, 5 time Rolex 24 winner Hurley Haywood - in his last start of this great race, 2 Time Rolex 24 Winner Max Papis, and Multiple Rolex winner Scott Pruett all running in the Daytona Prototype class. In the GT class, there's former NASCAR Champion Bobby Labonte in the The Racer Group Porsche, Jordan Taylor - son of Rolex 24 Winner and 2010 participant Wayne Taylor, and television star Patrick Dempsey in his Mazda RX8. On top of that, the 2010 Chevrolet Camaro is making its famed return to motorsports in the U.S. Considering all these facts, it looks like it will be a very exciting race..only time will tell how the race unfolds, and I a for one am looking very forward to it.